Meet The Story Bihind The CEO

We are Nicky and Romana, a couple from the Netherlands and the proud dog dad & mom of Champie.

Our love for animals has always been a big part of who we are — something you can literally see, with animal tattoos covering our legs as a reflection of that passion.

Champie’s story

Champie joined our family three years ago in a very special way.

She was born right here in our home, as part of a litter from Nicky’s father’s dog. From the moment she was born, she stayed with us — growing up not just as a pet, but as part of our family.

Now, years later, something full circle is happening.
Champie is expecting her own puppies — and once again, they will be born at home, surrounded by care, calm and love.

That makes this moment incredibly special for us.

More than just an Instagram dog

Champie isn’t just a beautiful dog — she’s truly unique.

Her colors, her face, her presence — she naturally stands out and connects with people instantly. Over the past three years, we’ve built an Instagram page around Champie that grew to 50,000+ followers, with a community that loves following her daily life.

But at some point, we felt this story deserved more than just social media.

Turning a story into a real brand

That’s where LilPups was born.

LilPups is both a crypto project and a real e-commerce brand, created to celebrate Champie, her puppies and everything she represents.

It’s our way of building something tangible and lasting — not hype, but a real brand with real products and a real story behind it.

Experience you can trust

We don’t approach this lightly.

Over the past 7 years, we’ve built and scaled multiple e-commerce brands, together generating eight-figure revenue. That experience allows us to approach LilPups responsibly, professionally and transparently.

We understand:

  • Brand building
  • E-commerce operations
  • Marketing and growth
  • Responsibility toward a community

That’s why we stand behind LilPups as reliable builders who keep their word.

Why LilPups exists

LilPups exists to bring together:

  • A real-life story
  • A strong brand vision
  • Honest community building
  • Long-term thinking

Built around love for animals, experience in business, and a desire to create something meaningful.

Looking ahead

What started in our living room three years ago is now growing into something much bigger.

And we’re excited to share every step of that journey — together with you.

Nicky & Romana
Dog dad & mom of Champie
Founders of LilPups